News & Insights — SEO & AEO
Answer Engine Optimisation: Why AEO Is the New SEO
Traditional SEO is evolving. Learn why optimising for AI answer engines is now critical for visibility in search results.
Beyond Traditional SEO
For two decades, SEO has been the cornerstone of digital visibility. But the landscape is shifting dramatically as AI-powered answer engines change how people find information online.
What Is AEO?
Answer Engine Optimisation (AEO) is the practice of structuring your content so that AI systems — from Google's AI Overviews to ChatGPT and Perplexity — can easily understand, cite, and recommend your business.
Key AEO Strategies
1. Structure content as Q&A — Use question-based headings that mirror how people ask AI assistants
2. Provide clear, authoritative answers — Lead with definitive statements before expanding
3. Use schema markup — Help machines understand your content structure
4. Build topical authority — Create comprehensive content clusters around your expertise
5. Maintain freshness — AI engines favour current, updated content
The Business Impact
Businesses that optimise for AEO are seeing significant increases in referral traffic from AI platforms.