News & Insights — Content Strategy
The Death of Sporadic Marketing: Why Consistency Wins Every Time
Research shows that marketing consistency is the single biggest predictor of success for SMEs. Here's the data and what to do about it.
The Consistency Gap
Ask any SME owner about their marketing and you'll hear a familiar story: bursts of activity followed by weeks or months of silence.
What the Data Shows
- 73% post on social media fewer than twice a week
- 81% have published no blog content in the last 30 days
- Only 12% send regular email newsletters
- 89% describe their marketing as "inconsistent"